Me and my fellow Toca Boca colleague and art director Karin Hagen were interviewed in Patrick Klepeks superb initiative Crossplay It was really nice to share some of our thoughts on the creation of Toca Life World and the journeys we have had at Toca Boca.

“It’s a challenge for some of the people who work on the games, too. Neither Karlsson nor Hagen understood the appeal of Toca Life: World when they started at the Stockholm, Sweden-based company. If a new employee didn’t already have kids, it wasn’t until they experienced their first playtest, where you watched children play, that it all clicked. It’s also helpful, Karlsson pointed out, when newcomers are reminded that a game like Dungeons & Dragons is a version of the same roleplay—an adult dollhouse.”
Toca Boca, Gender Norms, and the Rise of the Digital Dollhouse
Do subscribe to the Crossplay Substack, it’s a great source about as Patriks calls it, “the intersection of parenting and games”.




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