During the last years I was part of making a report on co-creation with kids on behalf of Toca Boca. Other parties where LEGO, Unicef, KidsKnowBest, Sesame Workshop and many more and the report goes under the name Kids Included. Find all the contributions on the Kids Included website.
Together with Emi Guner I wrote a piece of how we work with and for our players to create the app Toca Life World.
Every game and app we create should primarily be interesting and appealing to kids and designed in such a way that they can figure out how to play them on their own. They should never have to ask an adult how to play the games (unless they want to do so).
We have other important guiding principles too. Without exception, our games are non-competitive, gender-neutral, and aim to reflect the diversity of both our player community and the world at large. If we swear by the kids-first principle, then kids must also feel seen, heard, comfortable, safe, and at home in our world… otherwise, our ambition doesn’t make a difference to the kids we want to reach.
The Kids First Approach to Co-creation
Petter Karlsson 
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